Equipment For Creators
From bedroom GRWMs to full-scale solo shoots, great content starts with the right setup.
We’ve rounded up our top recommendations for cameras, lighting, audio, and more – no gatekeeping here.
Whether you’re just getting started or already creating for major brands, this guide has something for every content creator!
Cameras
Your Phone – Quick vids, GRWMs, chaos in the car
Smartphones today are basically pocket-sized production studios.
Most videos do just fine being shot straight from your phone – no fancy gear, no pressure.
Start where you are, hit record, and worry about upgrades later!
Image credit: Apple Inc. – Source
Mid-Tier Mirrorless – Compact and creator-friendly but throws a good punch
These cameras give you crispy visuals, manual settings, and better low light performance for that oh-so-satisfying look you just can’t get on a phone.
From beauty content with that dreamy bokeh to travel content with wide scenic frames, this setup lets you finesse the look and feel of your content without the bulk of a pro rig.
Our reccos? Fujifilm X-M5 or Sony α6700.
Image credit: Fujifilm – Source
High-End Mirrorless – Commercial vibes, max flex
High-end cameras seriously step things up — offering razor-sharp image quality, stunning low-light performance, and full creative control.
With full-frame sensors and faster frame rates, you’ll see sharper dynamic range, smoother motion capture, and a more cinematic finish.
It’s the kind of upgrade that elevates your work from polished content to full on “this could be on TV”.
Our choices? Sony A7SIII or Canon EOS R6 MII.
Image credit: Sony – Source
Lenses
Kit Lenses – 15-50mm
Most cameras offer a kit which includes a standard lens, and they’re a solid place to start.
Kit lenses usually cover a versatile focal range (zoom), making them great for everyday filming, walk-and-talks, or sit-downs. They’re lightweight, portable, and easy to use.
That said, they often have a narrow aperture (higher f-stop), which means poorer low light performance and less background blur (aka bokeh).
Image credit: Fujifilm – Source
Prime Lenses – 35mm or 50mm f/1.4
A prime lens has a fixed focal length, so no zooming in or out. But what you lose in flexibility, you gain in image quality.
These lenses usually have a wider aperture (e.g. f/1.4), letting in more light and creating that creamy bokeh. The result? Brighter, sharper shots with a high end finish.
Prime lenses are perfect for beauty content, interviews, and sit-downs where you want that dreamy, professional look.
Pro-tip: Use an ND filter when shooting in bright environments (like outdoor) instead of lowering your f-stop, to keep the bokeh.
Image credit: Sony – Source
Zoom Lenses – 24–100mm
Zoom lenses stand out for their range, giving you the freedom to capture wide and tight shots without ever swapping lenses.
They’re perfect for creators shooting events, travel content, or fast-moving setups where you can’t always stop to change gear.
Compared to kit lenses, you’ll often get better build quality, sharper glass, and a wider aperture. But they’re also bulkier and can come with a higher price tag!
Lighting
Sunlight, babyyyy – GRWMs, vlogs, fit checks
Natural light is free and fabulous. Prop your phone on the window, face the light and boom!
Pair your setup with a reflector and you’re golden. These bounce light right where you want it, perfect for softening shadows on your face, highlighting key areas, or finessing your look without the need for more gear.
Image credit: Freepik
LED Panels – Any scenario, these are amazing
LED panels are a lighting essential for creators who want more control over when and where to film.
Compact panels – like the Godox LED170 – are ideal for up-close filming, think beauty content and GRWMs.
For wider shots, larger panels – like the Amaran P60X – give you stronger, more even light across the scene. Many support attachable diffusers to help reduce harsh shadows, giving your content that polished, professional finish.
Image credit: Amaran – Source
Soft Boxes – Interviews, beauty tutorials, indoor setups
Soft boxes are ideal for soft, even, shadow-free lighting.
While they’re bulkier and usually require AC power, they’re unbeatable for sit-down filming or studio-style setups. Great for creating a clean, polished look, especially if you're filming in one place and want consistent results.
Image credit: B&H – Source
Audio
Wireless or Lavalier – Interviews, vlogs, fit checks
Clip-on, compact, and super handy for solo creators. Great for content where you’ll be far from the camera or need clear speech!
Our favourite is the RODE Wireless GO. You simply turn on the devices, plug the receiver directly into your phone or camera, clip the mic to your shirt, then you’re good to go for hours!
Other options include: DJI or RODE Lavalier GO.
Image credit: RODE – Source
Shotgun or Boom – Sit downs, tutorials, interviews
These offer clear, directional sound designed to focus on one area (usually wherever they’re pointed), making them great when you're filming in echoey rooms or semi-noisy environments.
They perform best when placed close to the subject, so think tripod mounts, boom arms, or sneaky off-camera setups for crisp, clean audio.
Our highlights include: RODE VideoMic GO or Sennheiser MKE 400.
Image credit: AudioXpress – Source
Tripods and Gimbals
Tripods and Mounts
A tripod or grip (like a GorillaPod) is perfect for casual setups or filming out and about. A selfie stick is another gem, don’t forget about her!
Pro tip: Add a fluid head if you're filming movement and want smooth pan and tilt shots without the shakes!
Image credit: Photo Warehouse – Source
Gimbals and Stabilisers
For those buttery-smooth shots, gimbals help eliminate shaky footage and keep your movements cinematic. They’re especially handy for creators shooting travel content, event recaps, or footage on the fly.
You can find compact models for phones and smaller cameras, and larger models for pro camera rigs and intricate movements.
Some gems include: DJI Osmo Mobile or DJI RS 4 Pro.
Image credit: DJI – Source
You don’t need fancy gear to start. Focus on what works for your content, then level up as you go!
The best setup is the one that helps you hit record and stay consistent.
