OUR SIDE OF TOWN
OUR SIDE OF TOWN
Content Planning Made Easy: Tools to Organise your Social Media
Content creation can be energising and rewarding, especially when you have a clear system in place. Planning and organising your ideas allows teams and creators to focus on what they do best – being creative, experimenting, and showing up online without the last‑minute stress.
In this article, Kylee explores a range of planning and organisation for different working styles and personalities, so you can find a system that truly works for you!
Jessie Kirk: Behind Her Painted Pendant Collection with Maya Jade Art
Her impeccable fashion sense and all-around good vibes have built a thriving community of over 200,000 followers who come for the fashion and stay for the feeling.
We sat down with Jessie to dive into her new wearable art collection, the inspiration behind the items, what’s brought her to this moment and the exciting things she has planned for the future.
Kylee De Thier: The Making of “She’s Everything” His Makeup Palette with xoBeauty
From creating YouTube videos at 13 years old to now launching his own makeup palette, his beginner makeup tutorials and wild sense of humour have built a following of over 650,000.
We sat down with Kylee, a Māori makeup artist and content creator, to dive into his humble beginnings and discuss the behind the scenes of collaborating with xoBeauty.
Catching Up With Nikita Chaithoo: NYX Makeup Masterclass Host
One very own Nikita Chaithoo recently hosted a NYX Makeup Masterclass, and let’s just say she ATE!
Her incredible artistry and humble personality have built a following of over 280,000. We sat down to reflect on her journey over the years and to celebrate how far she’s come!
Catching Up with Elbee: FQ’s 2025 Content Creator of the Year
One very own Elbee (Lauren Brodie) was recently crowned Fashion Quarterly’s 2025 Content Creator of the Year, and it is easy to see why.
Her vibrant style and honest voice have built a community that proves joy, creativity and confidence matter more than any rulebook.
We sat down with her to reflect on her journey, her inspirations and her vision for the future of fashion in Aotearoa.
Process of a Campaign
From first contact to final payment, there’s a lot of work behind influencer ad campaigns!
Matching talent to brands, reviewing contracts, approving content, reporting insights, and more – we take care of the admin so creators can focus on creating.
In this article, we break down the process of a campaign and how we ensure a smooth ride from start to finish!
Equipment For Creators
From bedroom GRWMs to full-scale solo shoots, great content starts with the right setup.
We’ve rounded up our top recommendations for cameras, lighting, audio, and more – no gatekeeping here.
Whether you’re just getting started or already creating for major brands, this guide has something for every content creator!
Benefits Of A Talent Agency
So… what’s the deal with influencer talent agencies?
Maybe you’ve built a following, had a few brands slide into your inbox, and now you’re realising—this content creation game is serious. In this article, we break down what an agency does, the benefits of representation, and how we can support your growth.
When To Use #AD (ASA GUIDELINES)
#AD is the standard way to disclose influencer partnership content, but we know it can still be a bit confusing in practice. ASA provides guidelines all content creators must follow when making sponsored posts. Breaches could lead to fines of up to $200,000!
In this article, we’ve broken it all down to keep you covered!