Anjuli Mack is a fitness and lifestyle creator, online coach, and entrepreneur known for her sharp eye for detail, unwavering authenticity, and deep commitment to empowering women 💪

Whether she’s lifting in the gym, meal prepping at home, opening up about her fitness journey, or sharing what it’s like running her coaching business, Anjuli has built a global brand that helps thousands take control of their health through sustainable habits and mindset-first transformation 🧠

With a deeply engaged audience across Instagram, TikTok, YouTube, and Facebook, she’s a trusted voice for brands looking to create campaigns with genuine impact. Let’s hear more from Anjuli! 🏅

Beauty, glass skin, fashion and a fierce sense of humour - Sammy Vanity is serving them all! 💋 For this Dunedin native, content creation started with documenting her makeup looks. Now, she has an incredibly strong connection to her community, and is launching her own beauty brand! ☁️🫧

We sat down with Sammy to discuss everything True Soul Beauty from what the process was like, what inspired the collection and celebrating how far she has come… 👀

If there’s a challenge involved, chances are Ollie Ferguson is already training for it 🏃🏅

Ollie started creating content while preparing for his first Ironman 70.3, wanting to share the kind of content he felt was missing in New Zealand. Since then, he’s grown an engaged audience through honest storytelling, consistent training content, and a down to earth approach to endurance sport 👏

Whether he’s talking race prep, recovery, or mindset, Ollie’s content feels motivating without ever feeling over polished. Calm, driven, and easy to watch, Ollie makes endurance content feel genuinely relatable 👟

Actor by profession, full time consumer of good food by passion, Jane Wills turns every bite and every bit into content gold! 🤩

After training at drama school, Jane carried her creative skills into social media, where she shares a vibrant blend of lifestyle content, comedy skits and all things foodie, alongside glimpses behind the scenes of her acting career 🎭 🍽️

Warm, funny and effortlessly watchable, Jane’s content feels polished without losing its relatability. She’s the friend with a great story, a solid food recommendation, and an energy that keeps audiences coming back for more 🫶

From Yoda to Eminem, if there’s a character popping up in pop culture then chances are that Mela Mitchell has transformed into them 🎨

Mela has become known for her incredible makeup skills. She takes inspiration from what’s trending and topical and puts on her own colourful SFX spin, fully committing with body paint, wigs, props, the whole deal 🤩

Alongside her wonderful creations, Mela offers a variety of content and guides her audience through practical tutorials for everyday makeup, impressive glam looks, and the behind the scenes of her life 🎭

Honest, hilarious, and refreshingly unfiltered, Rebekah Jujnovich has built a loyal community by sharing the beautifully chaotic reality of life in your thirties ☀️ 

A mum of two (a busy toddler and a baby), Rebekah is known for her relatable cleaning content, effortless fashion, funny skits, and the everyday moments that remind us none of us really have it all together 🏆

Rebekah has a knack for turning everyday chaos into content that’s both entertaining and incredibly relatable 🫶

Experimenting with makeup and photography from a young age, Kylee De Thier has built an extraordinary career in beauty that has seen him become one of Aotearoa’s most recognised and respected beauty creators!

First finding success on social media by sharing honest makeup reviews and his viral ‘Beginners Makeup 101’ tutorial series with over 10M views, Kylee has since expanded into high-end creative artistry spanning cinematic makeup transformations, editorial portrait photography and epic collaborations with iconic New Zealand talent.

A king in the ring, a classic joker and skit-king is our champ, Awatea Henry! With over half a million followers and over 22 million TikTok likes to his name, Awatea has carved out a Kiwi niche in the market and built an audience of mates that love his straight-up, relatable, comedic skits 😂🎥

Molly Cochrane is a fashion-lover, creative all-rounder, and content girlie navigating her late 20s with a sharp eye for style, a love of storytelling, and a deep appreciation for a good weekend escape!

Eve Punivai is a full-time wedding photographer, proud mum to her son Micah, and plant scientist by trade. Eve brings a unique mix of creativity, heart, and curiosity to everything she does! 🫶

Eve shares the things she loves from cooking up new recipes and staying in cool places, to heartfelt life moments, honest reflections, and the beauty in everyday chaos ☁️

With a background in agricultural science, a love for storytelling, and a passion for helping people feel less alone, she always shows up as your online bestie 🥹

Gabrielle Houghton is modern beauty with a little extra magic: polished, creative, and always finding inspiration in the everyday 🪄

Whether she is road tripping across Aotearoa for bridal bookings, hosting sold out masterclasses, or helping her followers level up their everyday routines, Gabby is all about making beauty feel accessible, aspirational, and genuinely enjoyable 🫶

Darren Jarrett, known by more than 68K followers as @Dazzas_Cooked, is changing the bakery game and supporting the Warriors every step of the way! 🏉

Owner of Ashby Pies, Dazza found his success when he ditched the regular cafe sammies in place of imaginative and ever-changing pies filling the glass cabinet. 🥧

Darren documents hospo life, delish foodie creations as well as his NRL fantasy league throughout his content. He leaves a smile on viewers' faces, as well as a few rumbling tummies every step of the way! 🙌

Seeing ‘🙂’ makes me anxious, but ‘😊’ makes me feel calm. Why is one giving passive aggressive, and the other warm and comfy?

In this article, we break down where emojis came from, the psychology behind how they work, and how creators and brands can use them intentionally to build recognition, shape perception, and connect with the right audience 🫡

Positive vibes, fitness wellness, and a mission to find as much joy as possible, Kalum Murray is the ultimate hype-man for living with purpose.

From a day in the life, fit checks and a strava run, to personal anecdotes and inspiring chats, Kalum shares the highs and lows to encourage others to be open, vulnerable and embrace the cards they’ve been dealt.

Kal’s ultimate mission is to love on and connect with people, reminding them they’re never alone in what they’re feeling.

Pairama Wright puts his love of food at the centre of everything he does. From experimenting in the kitchen for the people he loves, to sharing fresh recipes with his audience and hunting down must-try spots to eat out, food is always the starting point.

Showing up online as his authentic self has been key to Pairama’s success. With over 15 million likes on TikTok, he weaves in fitness, mahi toi (art), and Mātauranga Māori in a way that feels warm, accessible, and real.

Samantha Best is reframing perceptions of young mothers, and the world is listening.

Making news headlines across the world, Sam and her best friend captured curiosity over moving in together to save on rent and to co-parent their children.

Sam doesn’t shy away from the ups and downs, and takes her audience of over 160,000 along for the journey through vlogs and the skillful implementation of trends.

During an Influencer Campaign, you need to come up with a concept for your deliverables for the client to approve before you begin filming.

In this article, Charlotte needs to think of how she will promote No Sad Chilli’s brand new Hot Sauces. She follows five simple steps for a perfectly rounded concept, let’s see how it’s done.

Danni is challenging the status quo and living her best life while doing it! As a self-professed ‘child-free’ girly, Danni advocates for women having the choice to not have children, while creating new spaces for her community.

She’s in the spotlight this week, so let’s have a chat and get to know her a bit more!

Content creation can be energising and rewarding, especially when you have a clear system in place. Planning and organising your ideas allows teams and creators to focus on what they do best – being creative, experimenting, and showing up online without the last‑minute stress.

In this article, Kylee explores a range of planning and organisation for different working styles and personalities, so you can find a system that truly works for you!