OUR SIDE OF TOWN
OUR SIDE OF TOWN
Catching Up with Elbee: FQ’s 2025 Content Creator of the Year
One very own Elbee (Lauren Brodie) was recently crowned Fashion Quarterly’s 2025 Content Creator of the Year, and it is easy to see why.
Her vibrant style and honest voice have built a community that proves joy, creativity and confidence matter more than any rulebook.
We sat down with her to reflect on her journey, her inspirations and her vision for the future of fashion in Aotearoa.
Process of a Campaign
From first contact to final payment, there’s a lot of work behind influencer ad campaigns!
Matching talent to brands, reviewing contracts, approving content, reporting insights, and more – we take care of the admin so creators can focus on creating.
In this article, we break down the process of a campaign and how we ensure a smooth ride from start to finish!
Equipment For Creators
From bedroom GRWMs to full-scale solo shoots, great content starts with the right setup.
We’ve rounded up our top recommendations for cameras, lighting, audio, and more – no gatekeeping here.
Whether you’re just getting started or already creating for major brands, this guide has something for every content creator!
Benefits Of A Talent Agency
So… what’s the deal with influencer talent agencies?
Maybe you’ve built a following, had a few brands slide into your inbox, and now you’re realising—this content creation game is serious. In this article, we break down what an agency does, the benefits of representation, and how we can support your growth.
When To Use #AD (ASA GUIDELINES)
#AD is the standard way to disclose influencer partnership content, but we know it can still be a bit confusing in practice. ASA provides guidelines all content creators must follow when making sponsored posts. Breaches could lead to fines of up to $200,000!
In this article, we’ve broken it all down to keep you covered!