Her impeccable fashion sense and all-around good vibes have built a thriving community of over 200,000 followers who come for the fashion and stay for the feeling.

We sat down with Jessie to dive into her new wearable art collection, the inspiration behind the items, what’s brought her to this moment and the exciting things she has planned for the future.

From creating YouTube videos at 13 years old to now launching his own makeup palette, his beginner makeup tutorials and wild sense of humour have built a following of over 650,000.

We sat down with Kylee, a Māori makeup artist and content creator, to dive into his humble beginnings and discuss the behind the scenes of collaborating with xoBeauty.

One very own Nikita Chaithoo recently hosted a NYX Makeup Masterclass, and let’s just say she ATE!

Her incredible artistry and humble personality have built a following of over 280,000. We sat down to reflect on her journey over the years and to celebrate how far she’s come!