Positive vibes, fitness wellness, and a mission to find as much joy as possible, Kalum Murray is the ultimate hype-man for living with purpose.

From a day in the life, fit checks and a strava run, to personal anecdotes and inspiring chats, Kalum shares the highs and lows to encourage others to be open, vulnerable and embrace the cards they’ve been dealt.

Kal’s ultimate mission is to love on and connect with people, reminding them they’re never alone in what they’re feeling.

Pairama Wright puts his love of food at the centre of everything he does. From experimenting in the kitchen for the people he loves, to sharing fresh recipes with his audience and hunting down must-try spots to eat out, food is always the starting point.

Showing up online as his authentic self has been key to Pairama’s success. With over 15 million likes on TikTok, he weaves in fitness, mahi toi (art), and Mātauranga Māori in a way that feels warm, accessible, and real.

Samantha Best is reframing perceptions of young mothers, and the world is listening.

Making news headlines across the world, Sam and her best friend captured curiosity over moving in together to save on rent and to co-parent their children.

Sam doesn’t shy away from the ups and downs, and takes her audience of over 160,000 along for the journey through vlogs and the skillful implementation of trends.

Danni is challenging the status quo and living her best life while doing it! As a self-professed ‘child-free’ girly, Danni advocates for women having the choice to not have children, while creating new spaces for her community.

She’s in the spotlight this week, so let’s have a chat and get to know her a bit more!

Her impeccable fashion sense and all-around good vibes have built a thriving community of over 200,000 followers who come for the fashion and stay for the feeling.

We sat down with Jessie to dive into her new wearable art collection, the inspiration behind the items, what’s brought her to this moment and the exciting things she has planned for the future.

From creating YouTube videos at 13 years old to now launching his own makeup palette, his beginner makeup tutorials and wild sense of humour have built a following of over 650,000.

We sat down with Kylee, a Māori makeup artist and content creator, to dive into his humble beginnings and discuss the behind the scenes of collaborating with xoBeauty.

One very own Nikita Chaithoo recently hosted a NYX Makeup Masterclass, and let’s just say she ATE!

Her incredible artistry and humble personality have built a following of over 280,000. We sat down to reflect on her journey over the years and to celebrate how far she’s come!

One very own Elbee (Lauren Brodie) was recently crowned Fashion Quarterly’s 2025 Content Creator of the Year, and it is easy to see why.

Her vibrant style and honest voice have built a community that proves joy, creativity and confidence matter more than any rulebook.

We sat down with her to reflect on her journey, her inspirations and her vision for the future of fashion in Aotearoa.