Lauren - known online as elbee - is a multi-platform creator, writer, and brand storyteller redefining what fashion and beauty look like in Aotearoa. Named Fashion Quarterly’s 2025 Content Creator of the Year, she’s celebrated for the way she blends authentic storytelling with editorial-level style.
Her journey into content creation began as an act of healing. After the birth of her daughter, a move from Melbourne, and ongoing experiences with endometriosis and ulcerative colitis, Elbee found herself feeling disconnected from her body, her identity, and her sense of style. Fashion became her bridge back to rebuild confidence and joy in a body that had changed.
Now based in Wellington (Pōneke), Elbee’s signature style is fearless and full of life. Through her content, she champions inclusivity, self-expression, and the idea that fashion is for every body - not just sample sizes. Her creative vision has earned her features in Vogue India, Fashion Quarterly, Remix Magazine, Fashion Journal, Refinery29, and more. Known for her eye-catching visuals and candid storytelling, she has built a loyal community who turn to her for both inspiration and honesty - whether she’s styling a local designer piece, breaking down beauty routines, or sharing the realities of life as a busy mum.
A talented brand storyteller, Elbee collaborates with global and local brands alike to craft campaigns that blend authenticity with artistry.
Lauren - known online as elbee - is a multi-platform creator, writer, and brand storyteller redefining what fashion and beauty look like in Aotearoa. Named Fashion Quarterly’s 2025 Content Creator of the Year, she’s celebrated for the way she blends authentic storytelling with editorial-level style.
Her journey into content creation began as an act of healing. After the birth of her daughter, a move from Melbourne, and ongoing experiences with endometriosis and ulcerative colitis, Elbee found herself feeling disconnected from her body, her identity, and her sense of style. Fashion became her bridge back to rebuild confidence and joy in a body that had changed.
Now based in Wellington (Pōneke), Elbee’s signature style is fearless and full of life. Through her content, she champions inclusivity, self-expression, and the idea that fashion is for every body - not just sample sizes. Her creative vision has earned her features in Vogue India, Fashion Quarterly, Remix Magazine, Fashion Journal, Refinery29, and more. Known for her eye-catching visuals and candid storytelling, she has built a loyal community who turn to her for both inspiration and honesty - whether she’s styling a local designer piece, breaking down beauty routines, or sharing the realities of life as a busy mum.
A talented brand storyteller, Elbee collaborates with global and local brands alike to craft campaigns that blend authenticity with artistry.
