Pairama Wright puts his love of food at the centre of everything he does. From experimenting in the kitchen for the people he loves, to sharing fresh recipes with his audience and hunting down must-try spots to eat out, food is always the starting point. Along the way, he weaves in fitness, his mahi toi (art), and everyday lifestyle content, effortlessly blending Mātauranga Māori and Reo in a way that feels warm, accessible, and real.
Showing up online as his authentic self has been key to Pairama’s success. He knows who he is, and that confidence shines through on camera, making filming feel natural and content creation second nature. His passion for food was sparked early on, cooking alongside his mum from a young age, where curiosity, creativity, and the freedom to try new things laid the foundation for everything he does today.
With over 15 million likes on TikTok, Pairama has truly mastered short-form content. His videos entertain, educate, and connect, delivering value with a big grin and leaving audiences hungry for more.
Pairama Wright puts his love of food at the centre of everything he does. From experimenting in the kitchen for the people he loves, to sharing fresh recipes with his audience and hunting down must-try spots to eat out, food is always the starting point. Along the way, he weaves in fitness, his mahi toi (art), and everyday lifestyle content, effortlessly blending Mātauranga Māori and Reo in a way that feels warm, accessible, and real.
Showing up online as his authentic self has been key to Pairama’s success. He knows who he is, and that confidence shines through on camera, making filming feel natural and content creation second nature. His passion for food was sparked early on, cooking alongside his mum from a young age, where curiosity, creativity, and the freedom to try new things laid the foundation for everything he does today.
With over 15 million likes on TikTok, Pairama has truly mastered short-form content. His videos entertain, educate, and connect, delivering value with a big grin and leaving audiences hungry for more.
