




Rachel Soo Thow
BEAUTY CULTURE LIFESTYLE
Books for every emotion, stylised posing and a 1970s home full of charm - Rachel Soo Thow, the creator behind The Lit List, is redefining what it means to share your passions in your 30s.
What started as a personal space to log book reviews and reflections has grown into a destination for aesthetic, thoughtfulness and joyfully honest recommendations. Whether you’re after something heart-wrenching, healing or just plain unputdownable, Rachel has a book rec for it. She pulls inspiration from dance and movement, defining her style as high-end, poetic and intriguing. With a background in retail and brand experience, Rachel naturally brings a sharp eye for detail, aesthetics, and storytelling to her content.
Beyond Rachel’s cosy, stylish blend of books, nostalgia, personal style, she shares a love for the kind of pop culture that shaped a generation: think Dawson’s Creek, The Devil Wears Prada and One Tree Hill, soundtracked by everything from All Saints to Bring Me the Horizon.
Beyond the reads, Rachel shares her life from her quirky, character-filled 1970s home in Auckland which has been featured in Your Home and Garden. Additionally, she’s been featured in Sauce Mag, Remix, Stuff, and more, not only as a creator but also a writer. Rach also writes through her Substack, I Love You, I Hate You, penning essays that explore themes important or interesting to her.
With over 290K followers across TikTok and Instagram, Rachel’s focus is on championing millennial energy in all its honest, evolving glory - and reminding her audience that it’s never too late to start sharing what you love and finding comfort in redefining and exploring yourself at any stage of life.
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Rachel Soo Thow
BEAUTY CULTURE LIFESTYLE
Books for every emotion, stylised posing and a 1970s home full of charm - Rachel Soo Thow, the creator behind The Lit List, is redefining what it means to share your passions in your 30s.
What started as a personal space to log book reviews and reflections has grown into a destination for aesthetic, thoughtfulness and joyfully honest recommendations. Whether you’re after something heart-wrenching, healing or just plain unputdownable, Rachel has a book rec for it. She pulls inspiration from dance and movement, defining her style as high-end, poetic and intriguing. With a background in retail and brand experience, Rachel naturally brings a sharp eye for detail, aesthetics, and storytelling to her content.
Beyond Rachel’s cosy, stylish blend of books, nostalgia, personal style, she shares a love for the kind of pop culture that shaped a generation: think Dawson’s Creek, The Devil Wears Prada and One Tree Hill, soundtracked by everything from All Saints to Bring Me the Horizon.
Beyond the reads, Rachel shares her life from her quirky, character-filled 1970s home in Auckland which has been featured in Your Home and Garden. Additionally, she’s been featured in Sauce Mag, Remix, Stuff, and more, not only as a creator but also a writer. Rach also writes through her Substack, I Love You, I Hate You, penning essays that explore themes important or interesting to her.
With over 290K followers across TikTok and Instagram, Rachel’s focus is on championing millennial energy in all its honest, evolving glory - and reminding her audience that it’s never too late to start sharing what you love and finding comfort in redefining and exploring yourself at any stage of life.