Meet Rachel Soo Thow: Book Connoisseur and Lifestyle Enthusiast

Books for every emotion, stylised posing and a 1970s home full of charm - Rachel Soo Thow, the creator behind The Lit List, is redefining what it means to share your passions in your 30s 🖤

What started as a personal space to log book reviews and reflections has grown into a destination for aesthetic, thoughtfulness and joyfully honest recommendations 📚

Beyond the reads, Rachel shares her life from her quirky, character-filled 1970s home, to her fashionable outfit of the days, beauty insights and more ✨


Rachel Soo Thow The Lit List

What kind of content do you create and why do you enjoy it?

My content centres mainly around literature with a bit of beauty and style. I love talking all things books so I can share not only what interests me, but what I love reading! I guess you could say my tastes are a little bit chaotic and curated.

Most importantly, social media lets me connect with a community that loves literature as much as I do.

What genre of books do you enjoy the most and why?

The genre of books I enjoy the most is contemporary literary fiction. It's introspective. It's emotional, and it's sometimes slightly unhinged.

They're the kind of books that I always found myself sitting with after, and if they've managed to change my mood or my perspective on things, then I'm completely sold.

Rachel Soo Thow holding a book

What attracts you to reading and what part does it play in your everyday life?

What attracts me to reading is the ability for it to just slow everything down and hit pause on reality.

It's a huge part of my every day, and I just feel like it pushes the reset button. There's no notifications, there’s no noise. It's a time for me to reflect and take time out for myself.

“Social media lets me connect with a community that loves literature as much as I do.” - Rachel

We’re huge fans of your Substack. What advice would you give to people wanting to start writing online?

Don’t wait until it sounds perfect, just start posting!

People connect more with honesty, and when things are just a little less polished it just makes everything seem a bit more real and a lot less intimidating.

How would you describe your fashion sense and where do you get your inspiration from?

I would describe my fashion sense as minimal and considered. I take my inspiration from everything – books to films, stylists, friends, what I've noticed online – and I try to adapt it in a way that's more comfortable and unique to me.

Rachel Soo Thow at a YSL event in New Zealand Aotearoa

Now, we need to know… what are you most excited to see in beauty in 2026?

What I'm excited to see in beauty this year is for things to feel a little less perfect and polished.

There's more skin, perhaps more individuality, and more creativity coming through. It's the kind that slightly undone, maybe a little bit messy, but like, you didn't try too harsh, but yet it's still intentional… if that makes sense.

“Don’t wait until it sounds perfect, just start posting!”

- Rachel


To see more of Rachel, visit her on social media or check out her talent page.

If you’re keen to work with Rachel, reach out!

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