Her impeccable fashion sense and all-around good vibes have built a thriving community of over 200,000 followers who come for the fashion and stay for the feeling.

We sat down with Jessie to dive into her new wearable art collection, the inspiration behind the items, what’s brought her to this moment and the exciting things she has planned for the future.

From creating YouTube videos at 13 years old to now launching his own makeup palette, his beginner makeup tutorials and wild sense of humour have built a following of over 650,000.

We sat down with Kylee, a Māori makeup artist and content creator, to dive into his humble beginnings and discuss the behind the scenes of collaborating with xoBeauty.

One very own Nikita Chaithoo recently hosted a NYX Makeup Masterclass, and let’s just say she ATE!

Her incredible artistry and humble personality have built a following of over 280,000. We sat down to reflect on her journey over the years and to celebrate how far she’s come!

From first contact to final payment, there’s a lot of work behind influencer ad campaigns!

Matching talent to brands, reviewing contracts, approving content, reporting insights, and more – we take care of the admin so creators can focus on creating.

In this article, we break down the process of a campaign and how we ensure a smooth ride from start to finish!

From bedroom GRWMs to full-scale solo shoots, great content starts with the right setup.

We’ve rounded up our top recommendations for cameras, lighting, audio, and more – no gatekeeping here.

Whether you’re just getting started or already creating for major brands, this guide has something for every content creator!

So… what’s the deal with influencer talent agencies?

Maybe you’ve built a following, had a few brands slide into your inbox, and now you’re realising—this content creation game is serious. In this article, we break down what an agency does, the benefits of representation, and how we can support your growth.

#AD is the standard way to disclose influencer partnership content, but we know it can still be a bit confusing in practice. ASA provides guidelines all content creators must follow when making sponsored posts. Breaches could lead to fines of up to $200,000! 

In this article, we’ve broken it all down to keep you covered!